MAD MEN Season 7 Episode 5
No More Good Girl…?

Betty Draper Francis (January Jones) finally takes a stand in Mad Men Season 7 Episode 5 – and weren’t we all cheering? It’s 1969, after all, and the Women’s Movement is in full swing. Betty’s finally sick and tired of living under society’s expectations (not to mention her mother’s) about just what kind of woman and wife she’s supposed to be. She isn’t much happier about being Henry Francis’ surrogate Emily Post, either.

Go, girl! Or, should I say – woman … because at the height of the feminism of the late ’60s and ’70s none of us would dare call each other “girls?” I’m cheering because this is a different Betty breaking through – quite a change from the pretentious Betty who lunched with Francine and savored her heightened status of being the potential New York State Attorney General’s wife.

Could This Be The Real Betty?

Could this be the real Betty? I hope so – both for her sake and for Sally’s (Kiernan Shipka). Mrs. Francis is a woman divided, though. There is a side of her she can’t yet shake – and Sally’s the unfortunate beneficiary: “It’s your face!” – as if that’s all a woman has going for her. Sally, the ultimate teenage rebel (and a product of the surge of feminist ideas) yells back: “That’s right. It’s my face.”

Does this retort from her own daughter actually penetrate Betty? Could Sally possibly be the catalyst for saving her mother as well as her Dad? Because – not too much later Betty yells back at Henry (no more frozen Betty!): “You’re sorry you forgot to inform me what I’m supposed to think? Guess what? I think all by myself!”

A New Betty in Mad Men Season 7 Episode 5

This new Betty could help Sally. Sally taught Betty a thing or two in this episode. But, really, mothers are their daughter’s most important teachers. And it’s never too late to change… if in her difficult teenage years Sally can be open to a different kind of mother. If Betty finds her voice and sees just how much she’s needed it – she might be able to let Sally have hers.

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Dr. Sandra E. Cohen

I’m Dr. Sandra Cohen, a psychologist and psychoanalyst in private practice in Beverly Hills, CA. I work with creatives in therapy, story/character development, and entertainment consulting. If you are a writer, actor, or director and want help with a character – or a chance to do some of your own personal work - call at 310.273.4827 or email me at to schedule a confidential discussion to explore working together.